Kitty Koelemeijer is full professor of Marketing & Retailing at Nyenrode Business University and director of the department of Marketing & Supply Chain Management. She has published in top peer-reviewed journals, including Marketing Science, The Journal of Retailing, and The International Journal of Research in Marketing. Her research interests include retailing, electronic and mobile commerce, format development, branding and social media, shopper behaviour and sustainable value creation in marketing channels.

She is a member of the board for Dutch retail platform VEDIS, a member of the non-executive board of Dutch broadcasting service Powned, and chair of the examination board for the Dutch marketing association (NIMA). Kitty is a member of a number of advisory boards, including the Life Rythm Knowledge Center sponsored by Vodafone, Dwarsligger publisher and the supermarket sustainability quality seal for the Vakcentrum for Dutch Retailers. In addition, she is jury chair for a number of industry awards.

Kitty is frequently invited as an industry speaker and acts as a consultant in the field of marketing strategy, branding, consumer and shopper behaviour, omni-channel marketing, social media and sustainable marketing.

Kundenorientiertes Preismanagement des Handels in der Zukunft (Vortrag in englischer Sprache)

Traditionelle Marketing- und Pricingkonzepte werden durch ein flexibleres Kundenverhalten und neue Informationsquellen für die Verbraucher, beispielsweise soziale Medien, zunehmend in Frage gestellt. Wie hat sich der Handel künftig in seiner Kundenansprache und Preisgestaltung auf den Konsumenten einzustellen?